K-BIRD
Client/
K-BIRD
Role/
Graphic Design
Motion Design
Korean Fried Chicken Brand Launch
The Challenge
A key challenge was creating a bold and distinctive visual identity that would help KBIRD stand out within a highly competitive fried chicken market. The content strategy placed a strong emphasis on showcasing the brand’s signature chicken tenders, supported by a smaller selection of chicken burger-focused visuals, while ensuring the messaging remained clear and impactful across all formats.
The creative direction was centred around developing a motion-led brand experience that felt distinctly Korean, drawing inspiration from the energy, vibrancy, and visual language of K-pop culture. Animated elements were designed not only to capture attention but also to create a memorable and recognisable in-store presence.
As this was KBIRD’s first venture into animated digital content for its restaurants, the project also needed to establish a scalable framework that could grow with the brand. The final system was designed to work seamlessly across digital touchpoints, from promotional content to large-format animated screens within stalls and retail locations, ensuring a consistent and engaging customer experience as the brand expands.
The Design Solution
We developed a scalable motion design system that brought the KBIRD brand to life across both in-store and digital environments. A suite of high-quality video assets was produced in multiple aspect ratios, allowing the content to work seamlessly across large-format restaurant screens, promotional displays, and social media channels.
To reinforce the brand’s core offering, we created studio-quality footage focused primarily on KBIRD’s signature chicken tenders, complemented by selected chicken burger content. Professional studio lighting and rotating turntable setups were used to add natural movement and showcase the food from multiple angles, creating a premium and highly appetising visual experience. These assets were carefully composited with existing brand content to establish a cohesive visual language across every customer touchpoint.
The creative execution combined bold typography, dynamic motion, and Korean-inspired design cues influenced by the energy and visual appeal of K-pop culture. Animated elements were crafted to create a distinctive and memorable presence, helping KBIRD differentiate itself from competitors while maintaining clear and effective communication of key messages.
Throughout the project, design decisions were continually refined through collaborative feedback, allowing the content to evolve while remaining aligned with the brand vision. Daily reviews and iterative updates ensured that all imagery, motion graphics, and promotional messaging appeared at the right moments and worked effectively across every format.
The final campaign delivered a cohesive, attention-grabbing visual experience that consistently highlighted KBIRD’s key selling points, creating a strong foundation for future in-store digital activations and ongoing brand growth.
The Momentum
Working closely with the KBIRD team, we created a scalable content system that brought their brand vision to life through Korean-inspired motion design, K-pop influences, and premium food visuals. The result was a distinctive in-store experience that helped the brand stand out in a competitive market.
The project introduced KBIRD’s first animated digital screens, transforming static menu content into engaging brand moments that captured attention and reinforced key product messaging.Despite tight timelines and evolving requirements, the project was delivered on schedule through an efficient feedback process. The final assets provided consistent messaging across in-store screens and social channels, while creating a flexible content library that supports future campaigns and brand growth.
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